Autopromotec 2017: an automotive showcase

May 2017

A showcase on the automotive world

Project of a stand created for the Metelli Group on occasion of the Autopromotec Fair in Bologna. The work was completed with the graphic lines and communication distinguishing De Rosa Associates.

Task: to continue and elaborate the work done previously for the 2016 edition of Automechanika,
elevating the visual and quality standards of the materials employed.

The position of the allocated exhibition space – open on two sides – and its dimensions suggested the creation of a concept of “showcase stand”, characterised by the rational use of spaces. A totem was also introduced to display the group’s various brands, whilst also delineating and characterising the external and internal areas. The stand features a showcase window and a back-lit cubic suspension unit hanging over the reception area like a huge abat-jour.